Single, grid or bulk: which LeadMapper search should you use?

The three search modes solve different coverage problems. Choose based on the shape of your territory, then check the live estimate in New search before you run anything.

Single: inspect one place from one point

Single searches from one point and collects pages of results there. Use it for a first look at a town, a small local market or a rare business type. It is also the easiest way to test whether your query returns the right kind of business. One point cannot reliably represent every neighbourhood of a large city.

• Example: dentists near a small town centre.
• Choose Single when you need a quick sample before a wider run.
• The account may cap how many result pages a Single search can collect. Check the mode card and estimate.

Grid: cover one continuous area more evenly

Grid repeats the query from an N×N set of points around one centre. Use it when one central search would favour nearby businesses and miss parts of a district or city. LeadMapper merges businesses found at multiple points into one list. More points expand coverage and raise the possible credit cost.

• Example: plumbers across a large city district.
• Choose Grid when the territory is one continuous area.
• Set the grid size and radius by looking at the map preview, then read the maximum credit estimate.

Bulk: repeat a term across many named areas

Bulk runs one term across multiple postcodes or suburbs, one area at a time. You can choose areas around a place or enter postcodes, postcode ranges and suburbs yourself. Use it for a territory defined by area names rather than one circle on a map. The combined export lists each business once.

• Example: electricians across a sales territory made of several postcodes.
• Choose Bulk when you have a list of areas to cover or want one search per postcode or suburb.
• Preview the areas, exclude any you do not need and consider a credit cap.

A quick way to decide

1. 1Need to test a query or inspect one small place? Start with Single.
2. 2Need more even coverage across one city or district? Use Grid.
3. 3Need to work through a list of postcodes or suburbs? Use Bulk.
4. 4Still unsure? Run Single first, inspect the results, then broaden the area if needed.

For a closer look at the coverage difference, read single search versus grid search. For setup steps, see how to choose a grid size and radius.