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B2B territory prospecting

Find local B2B leads in your sales territory.

Search Google Maps by business type and area, filter prospects with a listed phone and build a focused territory list. Export to CSV or manage research, calls and follow-ups in LeadMapper’s built-in CRM.

Start free - 10 creditsTry the territory demo
B2B territory prospecting

Turn a sales territory into a prospect list.

B2B territory prospecting starts with the businesses you sell to and the areas you serve. LeadMapper brings Google Maps discovery, listing filters, CSV exports and a built-in CRM into that workflow.

  1. STEP 01

    Search your market.

    Choose a business type and location. Work through the cities, suburbs or neighbourhoods that matter to your sales territory.

  2. STEP 02

    Build the shortlist.

    Review categories and addresses. Filter for a listed phone or website and businesses not yet saved as CRM leads.

  3. STEP 03

    Prepare the next action.

    Export the current list to CSV for a spreadsheet, or save selected businesses as leads to research and contact.

  4. STEP 04

    Keep follow-ups moving.

    Add contact details you confirm, log calls, record notes and set a dated task for the next step in the CRM.

Try the list-building workflow

Build a local B2B prospect shortlist.

This is the results screen after nine area searches. Narrow the territory by search, category, rating, phone, website or pipeline status, tick the rows worth calling, save them as leads, and export the view as CSV.

Toronto territory · resultsELECTRICIANS · PLUMBERS · HVAC · 9 SEARCHES · 53 BUSINESSES · DUPLICATES REMOVED
Search9
Category11
Rating

14 rated 4.5★ or higher · 3 unrated

Has website
Has phone
Verified
Already a lead

53 of 53 businesses

  • Guildwood Comfort Systems

    Furnace repair service · Guildwood

    ★ 4.9 (234)No website listed

    (416) 555-0177Won

  • Ossington Air Solutions

    Heating contractor · Ossington

    ★ 3.7 (229)No website listed

    (416) 555-0268

  • Malvern Comfort Systems

    HVAC contractor · Malvern

    ★ 4.5 (227)

    (416) 555-0181Won

  • Ossington Plumbing & Heating

    Bathroom remodeler · Ossington

    ★ 3.6 (227)

    (416) 555-0921

  • Scarborough Rooter Services

    Bathroom remodeler · Scarborough

    ★ 4.3 (225)

    (416) 555-0769Won

  • Agincourt Wiring Co.

    Lighting contractor · Agincourt

    ★ 3.6 (223)No website listed

    (416) 555-0256

  • Playter Estates Heating Services

    Furnace repair service · Playter Estates

    ★ 4.5 (219)

    (416) 555-0517Won

  • Malvern Drain Experts

    Plumber · Malvern

    ★ 3.2 (215)No website listed

    (416) 555-0440

  • Scarborough Power Pros

    Electrician · Scarborough

    ★ 3.3 (208)No website listed

    (416) 555-0589

  • Trinity Bellwoods Electrical Services

    Electrician · Trinity Bellwoods

    ★ 4.3 (207)

    (416) 555-0446

  • Ossington Voltage Services

    Electrical engineer · Ossington

    ★ 3.2 (200)No website listed

    (416) 555-0632

  • Birch Cliff Cooling Co.

    Air conditioning contractor · Birch Cliff

    ★ 4.6 (197)No website listed

    (416) 555-0139

  • Guildwood Plumbing Works

    Plumber · Guildwood

    ★ 3.3 (192)

    (416) 555-0187

  • Agincourt Plumbing Co.

    Bathroom remodeler · Agincourt

    ★ 4.2 (190)No website listed

    (416) 555-0648New

  • Danforth Plumbing Works

    Plumber · Danforth

    ★ 3.2 (185)

    (416) 555-0289

  • Leslieville Power Pros

    Electrical engineer · Leslieville

    ★ 3.4 (185)

    (416) 555-0114New

  • Leslieville Plumbing & Heating

    Drainage service · Leslieville

    ★ 3.9 (184)

    (416) 555-0884

  • Leslieville Cooling Co.

    Air conditioning contractor · Leslieville

    ★ 4.2 (169)

    (416) 555-0655New

  • Liberty Village Cooling Co.

    Heating contractor · Liberty Village

    ★ 4.0 (169)

    No phone listedWon

  • Trinity Bellwoods Rooter Services

    Drainage service · Trinity Bellwoods

    ★ 3.9 (168)No website listed

    (416) 555-0579New

  • Birch Cliff Drain Experts

    Plumber · Birch Cliff

    ★ 4.4 (155)

    (416) 555-0930Proposal

  • Queen West Voltage Services

    Electrician · Queen West

    ★ 4.7 (145)

    (416) 555-0649Proposal

  • Malvern Heating Services

    Air conditioning contractor · Malvern

    ★ 3.8 (144)No website listed

    (416) 555-0866

  • Playter Estates Wiring Co.

    Electrical engineer · Playter Estates

    ★ 4.1 (143)No website listed

    (416) 555-0942

  • Liberty Village Air Solutions

    Air conditioning contractor · Liberty Village

    ★ 3.8 (140)

    (416) 555-0953

  • Liberty Village Climate Control

    Air conditioning contractor · Liberty Village

    ★ 3.6 (134)

    No phone listed

  • Liberty Village Plumbing & Heating

    Drainage service · Liberty Village

    ★ 3.1 (128)

    No phone listedProposal

  • Guildwood Power Pros

    Electrical installer · Guildwood

    ★ 3.8 (97)

    (416) 555-0987

  • Riverdale Furnace Pros

    HVAC contractor · Riverdale

    ★ 4.0 (92)No website listed

    (416) 555-0549

  • Leslieville Wiring Co.

    Electrician · Leslieville

    ★ 4.9 (91)No website listed

    (416) 555-0168

  • Leslieville Heating Services

    Heating contractor · Leslieville

    ★ 4.9 (90)No website listed

    (416) 555-0739Proposal

  • Scarborough Heating Services

    HVAC contractor · Scarborough

    ★ 4.8 (85)

    (416) 555-0139

  • Playter Estates Sparks Electrical

    Lighting contractor · Playter Estates

    ★ 4.1 (83)

    (416) 555-0593

  • Guildwood Electrical Services

    Lighting contractor · Guildwood

    ★ 3.5 (80)

    (416) 555-0395

  • Danforth Electric

    Electrician · Danforth

    ★ 4.8 (72)

    (416) 555-0123

  • Riverdale Drain Experts

    Plumber · Riverdale

    ★ 4.0 (70)No website listed

    (416) 555-0805

  • Playter Estates Current Electrical

    Electrical engineer · Playter Estates

    ★ 3.1 (69)

    (416) 555-0145Won

  • Danforth Plumbing Works

    Plumber · Danforth

    ★ 4.7 (63)

    (416) 555-0119Contacted

  • Ossington Climate Control

    Heating contractor · Ossington

    ★ 3.1 (57)No website listed

    (416) 555-0243

  • Leslieville Voltage Services

    Electrical engineer · Leslieville

    ★ 3.2 (51)

    (416) 555-0924

  • Birch Cliff Wiring Co.

    Electrical engineer · Birch Cliff

    ★ 4.2 (49)No website listed

    (416) 555-0268

  • Queen West Electrical Services

    Lighting contractor · Queen West

    ★ 4.6 (48)

    (416) 555-0147

  • Danforth Comfort Systems

    HVAC contractor · Danforth

    ★ 3.1 (46)

    (416) 555-0207

  • Playter Estates Water Works

    Bathroom remodeler · Playter Estates

    ★ 4.6 (45)No website listed

    (416) 555-0436Qualified

  • Scarborough Electrical Co.

    Electrician · Scarborough

    ★ 4.6 (42)

    No phone listed

  • Parkdale Power Pros

    Electrical installer · Parkdale

    ★ 3.7 (38)No website listed

    (416) 555-0992

  • Birch Cliff Heating Services

    Furnace repair service · Birch Cliff

    ★ 4.4 (36)

    (416) 555-0605

  • Scarborough Power Pros

    Electrical installer · Scarborough

    ★ 4.5 (36)

    (416) 555-0181

  • Queen West Plumbing Co.

    Plumber · Queen West

    ★ 4.4 (28)No website listed

    (416) 555-0129

  • Trinity Bellwoods Wiring Co.

    Electrical installer · Trinity Bellwoods

    ★ 3.4 (8)

    (416) 555-0723

  • Leslieville Pipeworks

    Plumber · Leslieville

    No rating

    (416) 555-0582Proposal

  • Ossington Rooter Services

    Plumber · Ossington

    No rating

    No phone listed

  • Parkdale Plumbing Co.

    Bathroom remodeler · Parkdale

    No rating

    (416) 555-0523Won
Current view · 53 rows · 16 columnsThe rows you can see, in the order you sorted them, in the app’s current-view format. Fields a listing doesn’t return stay blank.
Sales territory lead lists

Plan your searches by business type and area.

A simple search plan helps you work through a territory systematically. Choose the business types that fit your offer, then run a separate search for each type and area you want to explore.

search plan
Electricians3 SEARCHES
✓ DoneElectricians in Danforth38
✓ DoneElectricians in Queen West44
✓ DoneElectricians in Scarborough61
Plumbers3 SEARCHES
✓ DonePlumbers in Danforth31
✓ DonePlumbers in Queen West27
RunningPlumbers in Scarborough9/16 pts
HVAC contractors3 SEARCHES
PlannedHVAC contractors in Danforth~90 cr
PlannedHVAC contractors in Queen West~90 cr
✓ DoneHVAC contractors in Scarborough22
9 searches6 done1 running2 plannedEstimated credits shown before each search runs

Make the location clear.

Use the country, region and local area to make the search location clear. Review the returned addresses before preparing a rep’s list: a business found from a search point can be outside your intended boundary.

Use grid search for wider areas.

Use Google Maps grid search when you want to discover businesses from multiple points across an area. It combines overlapping listings within that search. Separate searches can repeat a business, so review overlaps when assembling your territory lists.

Start small, then expand.

For a larger market, start with one business type in one area and check whether the results suit your offer. Expand the searches from those findings and review how much of the territory you have explored.

Explore Google Maps grid search →
Make the listing details useful

Filter a business list around your sales approach.

Narrow the returned businesses to a practical starting list. A listed phone gives you a contact route; your research and conversations establish fit, the buyer and the opportunity.

Filters and what to check next3 applied

  • Business category

    Category · Electrician

    How it helpsFocus on the categories relevant to your offer.

    Check nextCheck the actual services; a search term can return related categories.

  • Source search

    Search · Scarborough

    How it helpsWork through results from the searches for your target areas.

    Check nextConfirm the returned address and your team’s territory rules.

  • Phone listed

    Phone listed

    How it helpsKeep businesses with a phone number in the result.

    Check nextConfirm the number and appropriate person; it may be a general line.

  • Website listed

    Website listed

    How it helpsKeep a website URL available for business research.

    Check nextReview services, identity and contact information on the current site.

  • Not yet a lead

    Not yet a lead

    How it helpsHide rows already linked to a LeadMapper CRM lead.

    Check nextReview other records and overlapping lists before contacting the business.

  • Rating and reviews

    Rating · 4.5★+

    How it helpsOrganise results with a minimum rating or rating/review sorting.

    Check nextUse them as listing context when researching fit.

Call list5 OF 8 MATCH · TORONTO
Phone listedNot yet a leadRating · 4.5★+
  • 01
    Danforth Electric
    Electrician · Danforth · ★ 4.8
    (416) 555-0123
  • 02
    Queen West Electrical Services
    Lighting contractor · Queen West · ★ 4.6
    (416) 555-0147
  • 03
    Leslieville Wiring Co.
    Electrician · Danforth · ★ 4.9
    (416) 555-0168
  • 04
    Scarborough Power Pros
    Electrical installer · Scarborough · ★ 4.5
    (416) 555-0181
  • 05
    Scarborough Heating Services
    HVAC contractor · Scarborough · ★ 4.8
    (416) 555-0139
Local business prospecting

For teams selling to local businesses.

Use the same territory prospecting workflow wherever business type and location help you identify likely customers. Adapt the search and qualification criteria to the product or service you sell.

Suppliers and distributors.

Search trades such as electricians, plumbers or HVAC contractors in your service area. Research the work they do and who handles purchasing before discussing supplies or equipment.

Software and business services.

Search restaurants, salons, gyms or professional practices that fit your product. Review their current services and enquiry routes before asking about booking, payments or operational needs.

Agencies and consultants.

Find local businesses in the markets you serve, review their public presence and record the findings behind your approach. Follow the dedicated web design or local SEO workflow when that matches your offer.

Sales reps exploring a new area.

Build an initial list for a city or neighbourhood, check the business addresses and prepare research or calls. Export a reviewed shortlist for your team’s handoff process.

Example searches include electricians in Toronto, restaurants in Chicago, salons in Manchester and accountants in Sydney. Choose the markets you can serve and review each prospect’s fit before extending the list.

Web design lead prospecting →Find local SEO prospects →
CSV, Excel and Google Sheets

Export a territory call list with useful context.

Keep the business name, address, available phone and website with the source search and linked lead status. A CSV gives your team a spreadsheet starting point for research, calls or a territory handoff.

Compare CSV export options →

  • Current result view.

    Export the loaded, filtered businesses in their current order. The 16-column format includes listing details, search query, location, search ID and lead status.

  • Selected rows.

    Choose the businesses you want to hand off with the app’s selection export. Review the shortlist and any overlap with other lists before sharing it.

  • Complete search.

    Use the separate complete-search export when you need the whole search and its supported additional fields. Choose the scope that matches the work you are handing over.

territory-call-list.csv
Current view6 rows · 16 columns· Swipe →
First six of 16 columns in an example territory call list export
RowTitlePhoneAddressSearch queryLocationLead status+11 more
2Danforth Electric(416) 555-012318 Example Avenue, Danforth, Toronto, ONElectriciansDanforth, Toronto, ON·…
3Queen West Electrical Services(416) 555-014724 Sample Street, Queen West, Toronto, ONElectriciansQueen West, Toronto, ON·…
4Leslieville Wiring Co.(416) 555-01689 Demo Road, Leslieville, Toronto, ONElectriciansDanforth, Toronto, ON·…
5Scarborough Power Pros(416) 555-018131 Example Lane, Scarborough, Toronto, ONElectriciansScarborough, Toronto, ON·…
6Queen West Plumbing Co.(416) 555-012912 Demo Walk, Queen West, Toronto, ONPlumbersQueen West, Toronto, ON·…
7Scarborough Heating Services(416) 555-013914 Example Crescent, Scarborough, Toronto, ONHVAC contractorsScarborough, Toronto, ON·…
+10 more columns· Website · Rating · Reviews · Category · Search ID · Found at …

Open the file in Excel or Google Sheets, add your team’s research or ownership columns and agree who will work the list. Any import into another CRM uses that system’s own field mapping and import process.

Download an example territory CSV →
Built-in CRM for B2B prospecting

Keep the next call with the lead.

Save suitable businesses as leads and keep research, known contacts, call logs and dated tasks in one record. Update the status as the conversation develops so you can see what needs to happen next.

01

Record the context.

Add the contact details you confirm and note why the business fits your offer. Keep the current conversation, questions and agreed next step with the lead.

02

Log calls and set a task.

Record the outcome of each call and add a dated task for the next action. Use the activity history to prepare for the follow-up.

03

Update the pipeline.

Move the lead from New through Contacted, Qualified and Proposal as appropriate, then record Won or Lost. Review the record before deciding on further contact.

Explore the lead pipeline and CRM →

Example CRM record

Scarborough Power Pros

Electrical installer · Scarborough · (416) 555-0181

  1. ✓ New›
  2. Contacted›
  3. Qualified›
  4. Proposal›
  5. Won / Lost
Details
Listed phone(416) 555-0181
Source searchElectricians · Scarborough
ContactAdd once confirmed
PriorityWarm
Research note

Found in the Scarborough electrician search. Check services, purchasing fit and the appropriate contact.

Next task
Research business fit
Call · then ask for the purchasing contact
1 Oct
Activity
  1. Task created29 Sep
    Research business fit · due 1 Oct
  2. Call logged29 Sep
    Reception took a message for purchasing.
  3. Saved as lead26 Sep
    Example: saved from the territory shortlist
From business listing to sales opportunity

Qualify the business before you build the pitch.

The listing gives you business context. Check territory fit, relevance and the right contact, then use the conversation to establish need, authority, timing and interest.

Scarborough Power Pros
Checks before the pitch

Check where they operate.

Confirm the returned address, branch and service area against the territory your team serves. Keep overlapping area searches and company branches in mind.

Check what they buy.

Review the website and services to understand whether your offer fits. Ask about the current arrangement, priorities and purchasing process.

Confirm who to speak to.

Use the available business contact route to identify the appropriate person. Add the details you obtain and agree on the next action before scheduling a follow-up.

Build your local prospecting workflow

Explore the tools behind the territory list.

Local business lead finder

Find businesses by type and location, then review the available listing details.

Explore business discovery →

Google Maps grid search

Run discovery from multiple points and combine returned listings within the search.

Plan wider discovery →

Google Maps scraper

Understand the returned business fields and how to research a listing.

See the listing data →
FAQ

B2B territory prospecting questions.

What is B2B territory prospecting?

B2B territory prospecting means finding potential business customers in the areas your sales team serves. In LeadMapper, you search business types and locations, review the Google Maps listings, filter a manageable shortlist and export it or save suitable businesses as CRM leads.

How do I find local B2B leads in my sales territory?

Start with the business types that fit your offer and split your territory into useful cities, suburbs or neighbourhoods. Run a search for each type and area, then review the categories, addresses and available contact details. Check business fit before adding a prospect to your sales workflow.

Can I build a business call list with phone numbers?

Yes. Set the phone filter to Phone listed to keep businesses with a number returned in the listing data. Export your current view or save chosen rows as leads. The number may reach a reception desk or general business line; confirm the appropriate contact before planning your approach.

Can I exclude businesses already saved in the CRM?

Yes. The Not yet a lead filter keeps result rows without a linked LeadMapper CRM lead. It does not compare against a separate CRM, match all branches of a company or prove the business has never been contacted. Review existing records and overlapping lists where relevant.

Does Google Maps grid search cover my whole territory?

Grid search uses multiple discovery points and combines the returned listings, removing duplicates within that search. It can help explore a wider area. Results depend on the query and available listing data, so check addresses and coverage before treating the list as a territory prospecting plan.

Are duplicate businesses removed across separate area searches?

Duplicate listings are removed within each search. A business can still appear in separate searches with overlapping areas or different terms. Review those overlaps when combining territory lists or preparing exports for multiple sales reps.

Can I export a territory prospect list to Excel or Google Sheets?

Yes. The app supports current-view, selected-row and complete-search CSV exports. A current view follows the loaded, filterable rows and their order. Its 16 columns include business details, search query, search location, search ID and linked lead status. Choose the export scope that suits your handoff.

Can I log calls and manage B2B sales follow-ups?

Yes. Save chosen businesses in LeadMapper’s built-in CRM, add known contacts and notes, record calls and create tasks with due dates. Update each lead’s status as conversations progress, keeping the next action with the business record.

Is LeadMapper territory management or route planning software?

LeadMapper’s territory prospecting workflow helps you discover businesses, organise result lists and manage leads. Use your team’s territory rules to decide which areas to search and which rep should work an export. Automated territory ownership, rep allocation, quotas and optimised visit routes are outside this workflow.

Does LeadMapper provide decision-maker emails or qualified sales leads?

The listing search returns available business details such as a phone number and website. It does not identify a verified decision-maker, enrich email addresses or establish buying interest. Research the business, confirm the right person and qualify the opportunity through your conversations.

Build your next B2B territory prospect list.

Find local businesses in the areas you serve, build a focused shortlist and keep the next action organised. Export your territory list to CSV or work suitable prospects in LeadMapper’s built-in CRM. We’ll email your invite link, straight away or after a short review.

Start free - 10 creditsTry the territory demo